The legend about the origin of the term BTL
"Around the middle of last century, one of the leaders of some big company prepared estimates of future expenses for marketing. Include the standard elements (advertising in the press, television and radio, PR, design new packaging, etc.), he calculated the costs summed up, and suddenly remembered that it is not taken into account the distribution of free samples of goods, the cost of organizing the urban holiday on which people will try products produced by his company. Considering all additional costs, he made the final estimate."Thus arose the term BTL – below the line.
BTL-advertising - one of the most effective instruments of influence on the consumer.
If you have a need for BTL-advertising in places of elite rest in St.-Petersburg and Leningrad region, we suggest you to use the services of our Agency. We guarantee a professional project organization.
Range of services
Event Marketing Complex actions directed to promote trade marks (brands) and services with the help of colorful and memorable events: concerts, festivals, parties, presentations, drive-tests, etc.Sales Promotion Activities aimed to increase sales of goods by direct contact the buyer with the goods. This includes wine tasting, or testing the product, sampling, stimulation of buying due to presenting gifts, prizes.
Trade promotion Activities to increase sales and brand awareness: quizzes, contests, followed by the award winners of product samples and other valuable prizes. Sponsorship of various events.
Production Design and production of materials needed for projects: printing, souvenirs, clothing for promotions, corporate gifts, photo and videography of various activities, event reports.
The advantage of non-standard advertising is more effective impact on consumers (an advertising layout of the residential complex, placing flags at the complex, balloons with company logo, inflatable figures and ice sculptures).